An amazing statistic is that people who visit a location in Virtual Reality are 33% MORE likely to then go there physically
So, more than just allowing more people the luxury of exploring cities like Edinburgh from afar, VR “pre-visits” are actually increasing physical footfall and tourist spend.
And with the clever use of blockhain technology, tourists are actually able to buy real and digital products (or pre-book physical visits) right there inside the VR experience.
For accessibility, these virtual cities are “streamed” to any phone, computer, tablet or VR headset, so accessing the experience is as simple as, say, visiting a website or watching a YouTube video.
Learn more about how cities are adopting this right now in this article: http://enj.in/metinburgh