🚀🌐 Another kind of fashion: Spanish automaker Cupra is revolutionizing car design with its latest concept car, the Dark Rebel. 🚗💡
In a groundbreaking initiative, Cupra set up a configurator in the Metaverse, inviting its community to co-design the Dark Rebel. Over 270,000 people, including brand ambassadors and fans, jumped in to shape this virtual concept car using the “Hyperconfigurator”. 🎮👥
Cupra’s CEO, Wayne Griffiths, describes the Dark Rebel as a “provocation” created without the constraints of the real world. This concept car, he says, shows that electric cars can be “sexy, emotional, and somewhat shocking.” ⚡️🔥
The community wasn’t just spectators; they were co-creators. They added personal touches to the car using an immersive configuration tool and shared their designs with the community. 🎨🔄
The Dark Rebel could be placed in three different Metaverse environments, with the majority choosing the Exponential Square, inspired by natural elements. 🌳🪨
The fact that 74% of users accessed the configurator via mobile is a clear sign that the Dark Rebel is a concept car for the younger generation. 📱🌟
Stay tuned to see when this community-designed car will make its real-world debut! 🌍👀